LEO BURNETT LAUNCHES SELPHY SPOT FOR CANON
Canon Australia has just released a locally developed TV campaign for their Selphy compact photo printer. The objective to re-assert Canon in the compact photo printing category by exciting families about the possibilities of printing lab quality photos at home, enabling them to share "real moments spontaneously.
Agency: Leo Burnett Sydney
Creative Director: Mark Collis
Creative Team: Robin Feiner and Guy Collins
Producer: Rita Gagliardi
Account Service: Josie Oppedisano
Director: Nick Robertson
Production Company: @radical.media
posted by CB @ 9:58 AM
21 Comments:
such a bummer. the canon tv work has been really great until now. like a mix between honda cog and margerine ad.
awful music.
Look, they obviously knew what they were doing. I mean, nobody's not seen Cog.
But, interestingly, it hasn't seemed to bother Burnetts that absolutely everybody will compare the two.
So what is it? A homage or just laziness?
Really out of all the ideas the creative team had this is the one they presented!
Everyone and that includes the general public will gringe.
Honda deserve a fee.
It's a crap ad. that is all i can say really. Haven't the creators seen cog?
I actually really liked it.
Yeah, it's cute. Don't really think Honda own the domino effect - saw chain reactions before cog.
A nod to the Cog ad, nicely done I thought. Music is horrible. Sounds like a German oompa band..
the ad really works with emotion and communication, who gives a shit if cog has a domino effect, honestly this comparison sounds so pathetic, almost as pathetic as Award
Cog shmog. A good idea is a good idea and while I think rodeo was brilliant, this ad will have more success in building an emotional link with the viewer.
I reckon this a really clever use of a chain reaction - perhaps CLEVERER than cog.
Don't like the music much either though.
Sets back advertising about 25 years, I'm absolutely amazed anybody evens dares mention the word idea in the same breath as this ad.
As for cog comparisons, I honestly don't think there's any discussion to be had. Cog was relevant in it was about how well teh car parts all worked together. In this ad, the chain reaction is absolutely irrelevant to the product.
It's not wonderful, but compared to most things on this blog it's bloody gold.
1:05, you really are obtuse aren't you? "Sets back advertising 25 years"?!?!? Grow the hell up. This ad is unequivocally charming and makes a very strong emotional connection while conveying its point cleverly and neatly. Really mate, go find another punching bag you jaded f*%k.
5:49 sounds a little close to the source. 1:05 makes a good point regarding relevance. I'm not sure the guys at Leos understood the Cog idea, because this little puppy is an execution looking for an idea, and probably started life as an execution looking for a product. It missed.
I like the music:-p
shyte.
A nice spot that will no doubt charm consumers. Well done. Having said that, the "domino effect", which could have been executed in a number of ways, could have been pushed a little more to avoid the "Cog" reference.
5.49
If your judgement is so far up your arse, you'd best get another job, because you won't be doing your clients any favours. On reflection it sets back advertising to the 1950's 2ck type scripts.xx
Sad to see an Agency that promised so much, produce this poor copy. Come to think of it apart from a couple Maccas ads,originated prior to MCs arrival they haven't done much at all lately.............
Dear team.
You SO don't deserve to be slammed by your efforts.
It's a solid entertaining little spot.
- extra points for making a chain reaction from only kitchen props which is quite original and well thought out.
Don't worry about these sad fuckers who get off on payouts. It's too easy to be a cunt.
Keep on rocking.
tbwa
I am one of the slaggers, but team, please believe me, you could have a fucking field day with some of the stuff I've done, it really is nothing personal, but if it's on the blog, it's up for discussion. The best advise I ever got in advertising was someone slagging my book so viciously that I listened and improved my book.
You've done a fair enough job as is most advertising, so don't take it personally.
All the best.
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