STARBURST TARGET COMPLETE DUDES IN NEW SPOTS VIA CLEMS MELBOURNE
Clemenger BBDO, Melbourne has put to air a series of spots for Starburst, aimed at complete dudes, 18-24.
Creative Team: Ant White, Russel Fox and Josh Robbins
Creative Director: Emma Hill
Agency Producer: Sevda Cemo
Account Managers: Ricci Meldrum, Sue Clohesy and Nick Jackson
Director: James Pilkington
Production Company: The Sweet Shop
posted by CB @ 4:56 PM
34 Comments:
hmmm guess you can't escape the squirt or the bubble....would be stronger as one campaign though
Very Tango-esque. Only not as good.
Very Rumba-esque. Only not as dancey.
Dig the pool party.
Wadid you do man? Wadid you do?
I like.
Bubble boy is a bit random.
Moustaches are funny but.
Just not funny. Pity because the idea has so much potential. The pool ad is nicely executed but it's still an anti-climax.
As a campaign though, lots of room for improvement.
Only 5 starbursts.
Mr Opinionated Ad Knob #257 (aka your CD)
average. at best.
For great starburst spots check out:
http://www.starburst.com/advertising.jsp
Lynchy, what happened to the D&AD predictions? Why were they removed?
Just got the official list of finalists and Nominations, which is embargoed until May 2nd. The list I compiled from various sources was speculative, but now there is an official list (and an embargo), best to take it off.
Sevda the agency producer is a hottie!
thanks sevda for that comment....
While we're comparing, do yourself a favour and check the skittles ads here:
http://www.skittles.com./advertising/index.jsp
Actually, my names mikey
the pool idea is a good idea, well done
I like the pool one. Not a fan of the bubble one though.
I've seen the pool ad so many times that I now hate it. It makes me feel sick and I would never buy the product on the basis of that ad. It looks disgusting.
well done on the pool, there is some seriously bitter ppl here.
If starburst had cum flavour you could do one with some of these bloggers covered in their own jizz from so much wanking
yeah pool is the goods.
funny!
I think the weird acting by bubble boy at the end lets it down - the lead up is funny.
survey says...
survey says: Pool - OK, Bubble Boy - DUD, 3.51 - HYPOCRITE (with penis obsession)
Dear 5:11 PM
fair enough
yours
3:51 PM
well, I just scrape into the target market. I pissed myself laughing at bubble and took a double take. Still liked pool idea but as it was working backwards it took until he said "wadid you do maaaaan?" for the payoff to kick in.
So there...
love the pool. hate the bubble boy. 1 out of 2 ain't bad
good stuff peoples. far more interesting and layered than the award school hubba bubba spot.
on paper, could be pretty funny - but the direction is just so flat. there's absolutely no tone of humour to it. sorry from my point of view, it's a re-do.
that's why hubba bubba works, there's a great tone, the music is spot on and the scenes look cool. these starbursts are pretty clumsy at best.
'fat pidgeon tango' now that's funny.
We did this at Howell Henry didn't we?
Director completely over rated. Just cos he's bwitish doesn't make him good.
Do all you hacks that bag the shit out of every single ad posted work on the Darryn Hinch Kellogs spots or something?
Sure, not perfect, but a shitload better than Special K or any other shite thats churned out these days.
Yes, let's all aim for mediocrity!
It's Derryn Hinch, you squealing bunch of namby-pamby, overpaid, pseudo-hippies.
Most of you are probably gay. Like Graham Kennedy.
Now for God's sake put some clothes on and get back to what you euphemistically refer to as work.
- Derryn.
i worked on starburst once. a small little guy was our client. the prat from ballarat. i feel for you guys. the pool is good, brilliant id that small guy is still the client.
Hey enough about Jay, what about Furby?
I hate the pool ad. Love the bubble boy.
I am so in love with the bubble boy and now I can't find it anywhere on the web - I need to see it again or I will pass out.
- felicity
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