ALARMING NEW SPOT FOR DURACELL VIA CLEMENGER BBDO, MELBOURNE
Using dental records as a means of identifying family members creates chilling image in the viewers' mind as to the possible consequences of not having a working smoke alarm in this new spot for Duracell via agency Clemenger BBDO, Melbourne. It was created by Richard Williams and Ant Phillips and directed by Adrian Bosich via Exit Films.
posted by CB @ 10:31 PM
9 Comments:
Nice
bollocks
nice bollocks
GOOD.
So that's what Clemenger Melb has been doing in the last 12 months...
nice piccies and use of a single shot...
whole lotta VO though.
fucking idiot clients... it should have just been a 'change your smoke alarm battery' message, brought to you by duracell.
Instead they probably insisted on drawing some link between a whole family dying and not using duracell batteries.
Jeez, that's so fucking believable. Like, doesn't your smoke almarm beep like a cunt when the batteries run low? So how's duracell going to save me?
I hate clients who treat people like idiots.
I like it...
but maybe I like being manipulated!
PULL MY STRINGS! YEAH!
It's a print campaign, not a tv ad.
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